Born out of hustling, bustling, blue-collar Philadelphia, 3 brothers migrated to Boulder, CO in adulthood and became immersed in the entrepreneurial spirit of the city. With the world full of small start-ups and a concern for conscious consumerism, the team passionately labored away at their eco-apparel company, CHAOS Threads. As the CHAOS Threads brand grew, they became dissatisfied in only advertising their brand in the apparel industry. They realized the real change would come through a revolution in promotional branding.

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